Wyoming: The Golden Rule
One of the most famous department stores in American history started off in a small coal mining town in Wyoming. The “Golden Rule Stores” were developed and expanded by James Cash Penney and built on the idea that customer service was the most important part of business, and the belief that the staff must always treat people the way they want to be treated. And the idea worked!
Note: Though this is historical fiction and the characters have been developed to accommodate a story, their attributes and development may be useful as reference points and inspirations.